Marketing Strategy & Planning
We Create Focus & Alignment.
Our strategy and consulting service is a comprehensive and focused approach that begins with understanding the direction of your business. We prioritize aligning sales goals with broader organizational objectives to create a solid foundation. Emphasizing strategy before tactics… always. This approach ensures a laser focus before diving into marketing tactics, eliminating distractions like one-off flyers and maintaining a steadfast commitment to achieving goals. This deliberate sequence not only cultivates strategic alignment but also guarantees the best ROI for your marketing program.
Create organizational focus & Alignment
Our process commences with a deep dive into understanding the trajectory of your business. We prioritize learning how sales goals serve as the driving force propelling the organization toward overarching objectives. Aligning brand and marketing goals with the broader business strategy becomes a fundamental step before delving into specific marketing tactics. This intentional alignment ensures a laser-like focus from the outset, eliminating the pitfalls of scattered efforts like random flyers or succumbing to “shiny object syndrome.”
Just as a gazelle’s ability to outpace a lion lies in its unwavering focus, we strive to instill a similar level of concentration within your organization. By fostering this focus, we aim not only to meet but exceed your goals. Only after establishing this foundation do we transition to discussing tactics, focusing solely on those that intricately contribute to achieving your specific goals for the defined period.
Resonate with your ideal customer
A well-crafted marketing strategy, incorporates essential tools such as customer personas, developng voice of the customer messaging, and a buyer’s journey. These exercises are pivotal in ensuring the utmost efficiency and effectiveness for every marketing dollar spent. By meticulously defining target audiences and understanding their journey, you align your initiatives precisely with customer needs, maximizing the impact of your investments. These strategic tools serve as the backbone for creating content that not only attracts but deeply engages and converts.
The result is a strategic allocation of resources that yields measurable and impactful results. Beyond the direct impact on marketing, this approach fosters organizational focus and alignment, acting as a guiding force that unifies departments toward shared objectives.
Strategic Services
We offer a blend of strategic services to meet the dynamic needs of our customers. During the discovery session we will deep dive into learning more about your company, review all previously created materials and come back to you within 2 weeks of the session with reccommendations. After our initial discovery we will outline suggestions to build out your marketing program. Some of our strategic services include, but are not limited to:
Discovery Session
Our brand and marketing discovery entails a strategic examination that delves into your current positioning, messaging, and outreach efforts, pinpointing areas for improvement and providing actionable insights to bridge gaps and fortify your brand’s resonance in the market. This is required to be done before all strategic planning work.
$1,800 one-time investment
Brand Strategy
Developing a brand strategy is the best thing you can do to ensure your marketing gets the attention of your customers. We delve into a competitive analysis, research your target customer, identify your brand and positioning and review your messaging and communications. This is how your customer experiences your brand which is why it is so important.
$15,000 – $25,000 one-time investment
Marketing Strategy
Developing your marketing strategy entails learning more about the customer’s buying journey – think what to create, for who, and when. Then that gets applied to the content strategy calendar and marketing channels are identified based on where your customers hang out online. Reporting is then implemented so conversions can be tracked and the gap between sales and marketing is closed- now you have clear ROI metrics.
$5,000 one-time investment
Content Calendar
Together we will meet to map out 12 months of your content planned out month by month with targeted keywords to fill the gaps in your digital presence.
$5,000 one-time investment
Investment varies based on the depth of your needs determined in discovery.
A Look into our process
Strategy First
Before developing content, a well-thought-out strategy is crucial for effective results. Our content development process adopts a funnel approach, strategically attracting strangers and guiding them through different stages to ultimately become leads.
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