Lead Herd™ Marketing Process
Our process is a strategic roadmap designed to create focus and alignment before content is created, saving you money long term. We kick off with a thorough Discovery phase, analyzing your company’s current state and past endeavors to inform our strategic plan. The Strategy & Planning stage brings focus to your business, brand, and marketing goals, ensuring alignment with your sales objectives. From crafting detailed personas to developing an annual content calendar, every step is designed for precise execution of marketing tactics. In the Content Creation phase, we create messaging and branded deliverables based on what we now know from the strategic planning phase. This allows us to position your business as the market leader, emphasizing value-driven communication.
The ultimate outcome? Consistent leads from your website, increased department or adjacent market revenue, heightened visibility with current customers, boosted customer lifetime value, and more focused time for leadership and sales to close deals. It’s not just a process; it’s a strategic journey delivering tangible and sustainable returns on investment.
.01 Discovery
We dive into what you already have and learn the most we can about your company and what you have previously done to make a plan for how to strategically move forward.
.02 Strategy & Planning
Get clarity on business, brand and marketing goals to ensure that your marketing tactics aligns with your sales goals. From personas to a content calendar, we will make sure your marketing dollars have a plan.
.03 Creative Content
Our proven system for content focuses on positioning your business as the market leader. You will be known for providing your customers with value, not just a brand mega phone.
.04 Results & ROI
Expect consistent leads from your website, increased: department or adjacent market revenue, visibility with current customers, increased customer lifetime value and more time for leadership and sales to focus on closing deals.